Based in San Diego, CA, Elliot Feuerstein joined Arnold Construction Company in 1974 and continues to guide its operations as president. As a company leader, Elliot Feuerstein attends a variety of trade shows and events in order to keep Arnold Construction Company apprised of the latest industry technologies and trends, including the annual International Council of Shopping Centers trade show.
The International Council of Shopping Centers (ICSC) represents the collective needs and interests of 70,000 professional members around the world. ICSC president and chief executive officer Tom McGee, reflecting on findings from the ICSC report The Halo Effect: How Bricks Impact Clicks, recently spoke about how members would to well to prioritize both a physical and digital presence. The study found that a company’s web traffic can increase by 37 percent, on average, following the opening of a new location. This number can jump to 45 percent for emerging retailers.
Related findings included a 27 percent increase in area market share for web traffic, driving home the important relationship between physical locations and a company’s online brand. The report also indicated a positive relationship between brick and mortar points of access and digital communications for established retailers, with 80 percent of store openings resulting in an web traffic share. A more comprehensive breakdown of The Halo Effect can be found at the ICSC website.